Wednesday, October 2, 2013

Things, not strings: How Google’s new Hummingbird algorithm sets the stage for the future of mobile search

Things, not strings: How Google’s new Hummingbird algorithm sets the stage for the future of mobile search

"It’s about meaning, not just keywords
Core to what Google is doing with Hummingbird is a shift in focus away from keywords and towards intent and semantics, which are infinitely more relevant to users. While the Google of a decade ago was focused on delivering search results based solely on queries, the Google of today is drawing insights from a variety of other signals — location, social connections, and even your previous searches.
In other words, stuffing your webpages with SEO-friendly keywords isn’t going to cut it anymore. Or, as Google search guru Matt Cutts likes to put it, the Google of the future “is about things, not strings.”

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